General Finishes was founded in 1928 by a Milwaukee lumber company to make finishes for their cabinet-shop customers. When I bought the company in 1984, sales were $200,000 and our plant was a 2000-square-foot dry cleaning storefront in a residential neighborhood of West Allis. We are now versatile and sophisticated enough to meet a wide range of water-based finishing needs, yet small enough to provide the kind of personalized service the larger manufacturers cannot.
